Is this the right way to empower women in Pakistan?
Does dancing on the streets empower women? In Pakistan, some say yes, many beg to differ.
Of late, fashion brands have been trying to stand out amongst the herd by coming up with creative ideas to market their companies, and one such brand is Do Your Own Thing. For an out-of-the-box idea, DYOT hired two NCA students to choreograph a flashmob of five girls dancing to Beyoncé's Run The World (Girls) on the streets of Lahore.
The two-minute clip starts with a woman throwing her chaddar to the ground and breaking into a dance after being teased by a male passerby. Seconds later she is followed by four other girls who copy her dance routine.
For most, the video failed to portray women's rights in a positive light.
While it's true that the worth of the ad's final message is debatable, we wonder — does everyone criticising the ad saying that it encourages immoral behaviour or 'isn't ladylike' realise that they're applying to these women the same moral framework of 'achi larki/ buri larki' that allows patriarchal norms to flourish in Pakistan and police women's behavior?