BUT WHAT IS IT THAT THE INDIAN VERSION ISN’T DOING RIGHT?
It takes a drastic increment in quality to make a country like India display vocal support for the same thing Pakistan is doing. The ongoing rivalry between the two countries prevents them from openly accepting that the other might be better than themselves at something.
Just like most Pakistani cricket fans would openly accept that the Indian Cricket team is better, Indian music listeners would easily accept Pakistan’s version of the show to be excelling. Which brings us to the question. What is the Pakistani version doing that is resonating with the listeners?
THE ANSWER IS RATHER SIMPLE
Coke Studio Pakistan provides a fresh feel to the music. It incorporates the best musicians and blends them with not only the new, upcoming talent but also, experienced and polished vocalists. Many viewers complain that the Indian counterpart is heavily influenced by Bollywood which brings about a certain monotony to the entire playlist.
THE HERITAGE OF SUFI MUSIC
Our strong cultural affinity and rich heritage of Sufi kalaam and music has provided a certain edge is this regard. It makes it easier for us to not only replicate, but experiment by merging it with songs of different genres.